Research

CONTENT

    The satisfaction of customers with mobile banking services provided by commercial banks in Dong Nai province

    ABSTRACT:

    This study is to find out how to improve the satisfaction of customers with mobile banking services. The study’s results show that factors affecting the satisfaction of customers with mobile banking services include empathy, response, incentives, guarantees, efficiency, design, and security factor. This find out is expected to help commercial banks improve the satisfaction of customers with their mobile banking services.

    Keywords: Satisfaction, affecting factors, mobile banking, commercial banks.

    Bui Van Thuy, Nguyen Tien Quang (2020)

    <Viet Nam trade and industry review, No. 8 ( 4/2020), pp. 300-304>


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